SERDANG: China's premium sport utility vehicle (SUV) brand, Jaecoo, is committed to long-term growth in Malaysia, which will be supported by a strong service network.
Jaecoo Malaysia president Leo Chen said that together with its dealer partners, the company strives to deliver best-in-class vehicles equipped with innovative technology and provide the absolute best customer experience to the Malaysian market.
"Our brand philosophy, 'From Classic, Beyond Classic', clearly outlines our aim to redefine attainable luxury as a challenger SUV brand. As you can see, Jaecoo is prepared to make its mark in Malaysia," he said at the dealer signing ceremony held at the Malaysia Autoshow 2024 today.
In a statement, Jaecoo announced that 35 dealerships will be responsible for the distribution and after-sales service of Jaecoo premium SUVs across the central, northern, southern, and eastern regions of Malaysia.
"Malaysia has recently overtaken Thailand to become Southeast Asia's second-largest auto market, after Indonesia.
"This major shift is a positive indicator of Malaysia's attractiveness among automakers. Recognising the market's potential, Jaecoo is committed to developing a strong service network in Malaysia as part of its long-term growth strategy," it added.
At Malaysia Automotive 2024, Jaecoo Malaysia is also unveiling its new lineup, namely the Jaecoo J7 plug-in hybrid electric vehicle, with a price range between RM150,000 to RM160,000 and the preview of the Jaecoo J6 full-fledged electric vehicle.
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